It would be best if you had a focus on creating a digital marketing plan for your startup in 2020. In this blog, you will learn the exact steps you need to plan a marketing strategy, create content, and assess your efforts.
Set Future Goals
Your strategies must be propelled by purpose in order to stay effectual.
- Keep the future trends in mind and set overall business goals for at least a year and then scale back to six months, three months, and the current month.
- Determine KPIs (Key Performance Indicators) to evaluate how well your strategy has played its part.
- Create a digital marketing plan and decide the marketing tools you’re going to utilize.
- Implement your planned strategies consistently. Monitor your progress after each stage and look for any changes.
- Analyze the outcome and work on adding values and updates that are needed to stay one step ahead.
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Digital Marketing Channels
There are a lot of digital marketing platforms to increase your company’s brand awareness. Give valuable content that serves your audience well on the platforms they visit frequently.
- Google AdWords lends budgeting options and measurement tools. They help you stay in line with your marketing plans.
- SEO and Content Marketing are the sole factors that can generate organic traffic to your website.
- Engage your audience using Email lists, ideally within a specific time interval.
- Social media advertising gives access to diverse audience groups who frequently stay active in social media.
- Display advertisement placements: banner ads, video ads, and interactive ads on third party websites.
- Affiliate marketing is especially helpful if you do not have the manpower or time to market online.
Content Creation & Sharing
Content relates to blog posts, images, videos, tweets, and other informative & promotional articles. Make sure the content you create supports your digital marketing plan. You should have a responsive website. Almost half of the traffic for your website comes from mobile devices. Ensure that your web pages adapt to users’ screen sizes; thus, you don’t lose organic traffic.
- Research and prepare a document on what type of content your audiences are interested in.
- Generate a list of content ideas to serve your audience best.
- Look for reports, trends, videos, whitepapers, and other related information that can support your content creation goals.
- Share the content through videos, infographics, podcasts, and blogs.
- After creating your content, ask yourself or fellow members how the content can be improved.
- Present the content to your audience and wait for effective results.
- There are a few proven ways that you can make use of to share content into your digital marketing plan for 2020.
Blog Posts
- Always remember to add sharing buttons for various social media apps. The buttons can be anywhere; the top, bottom, or side of each post.
- Create catchy GIFs or Instagram posts. They should be readily available for readers to share on the go.
Social Media Sharing
- Schedule posts to appear on your favorite social media applications.
- Share your content on all of your social media accounts.
- Create an attractive graphic related to your content.
Send engaging posts to your Email list along with updates or exclusive promotions.
